Where to reach me:
My resume:
My current status:
I'm a Senior Experience Designer at MullenLowe and MullenLowe Profero, a creative advertising agency and its "digital transformation" arm, respectively. I've been here for about 4.5 years.
What I do:
In my current role, I'm a bit of a UX hybrid.
One side of my work is "classic UX"— I conduct user research and create IA, wireframes and user test plans for large scale responsive web sites and features to existing enterprise products.
The other side is advertising focused—I use design methodologies to build campaign ecosystems, user flows, and the supporting digital products for experiential activations and direct marketing campaigns.
My approach:
I strive to build systems and solutions that create as close to "win-win" incentive structures for both businesses and the people in their ecosystems.
To do this, I research both users and the businesses I work with. I then synthesize my findings by identifying areas of opportunity between the two—how can a business better provide what their current and potential customers need, in a way that's also advantageous to the business?
This research then provides the framework by which I (and the team I'm working with) design our solution.
Outside of work, I:
play the piano, practice calligraphy, read, flaneuse
reach me at katie.e.kaplan@gmail.com